Client : Continuing Studies project

Director : Eric Leo Blais

Role : Graphic Designer, Data Analyst, Business Strategist

Category : Data Analytics, Data Visualization, Digital Marketing, UI/UX Design, Web Design,

Tools : Google, Photoshop, PowerPoint, Acrobat

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Goal:

The business objective is to increase apparel revenue on the Google Merchandise Store using Google Analytics, through Universal Analytics Properties (UA).

Target Audience :

Teens, young adults, seniors, apparel designers and enthusiasts

Solution:

To increase the apparel revenue on the Google Merchandise Store, it’s important to understand who is

purchasing the apparel, what apparel they’re purchasing, where they are purchasing from, when

they’re purchasing, and how much total revenue will be generated. Thus, this will be conducted by observing the data analysis

for the report of the current first quarter period (Q1, January-April 2022) to measure and improve the

performance of apparel supply within the store.