Client : Benelux Tek Group Inc.

Role : Graphic Designer

Category : User Interface, User Experience

Tools : Adobe XD, Illustrator, Photoshop

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Goal :

Clinic App is a UI / UX mobile application design that is currently in the developing stages, in collaboration with the Benelux Tek Media team. It is a virtual healthcare solution, especially, for a time like now, in 2020 as we are in a nationwide COVID-19 pandemic. Thus, we are not able to see our doctors, visit hospitals, or book appointments as conveniently and frequently as we did pre-coronavirus.

Target audience :

Men and women who fall ill, seek urgent medical attention and health assistance on the go to overcome any issues or conditions.

Solution :

To repurpose and display the Clinic App functions, the user interface and process of initiating its user experience. This app would help people access all their health needs and check-in efficiently through mobile, rather than the hassle of having to constantly make phone calls, or go back and forth in-person. We believe that our health should always be our number one priority.

Client : Göbekli, Benelux Tek Media

Role : Social Media Intern/Manager, eCommerce Photographer, Production Assistant

Category : Advertising, eCommerce, Digital Marketing, Content Creation, Web design, Small Business

Tools : Shopify, Illustrator, Photoshop, LightRoom, Canva, Hootsuite, Monday.com, Instagram, Facebook

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Goal :

The concept of Göbekli is inspired by the ancient beginnings of time in Turkey through the Gobekli Tepe (10,000 years old - 1990s CE), one of the most important archaeological sites of the world.

With a holistic approach, Göbekli aims to be a small distribution health/beauty, and personal care company that carries the products of other local companies. So far, BioBalance North America, AcneVit, and Lipojen are some of natural skincare brands that are represented within Göbekli.

Target : Women and men (unisex), local organic, plant-based, vegan, cruelty-free, sustainable brands with products that contain 100% natural ingredients, ethically sourced, and are eco-friendly.

Göbekli implores people to get back in touch with Mother Nature, and your roots.

Solution :

As the Social Media Manager, and being a part of the Marketing & Communications team for Göbekli, I am in charge of the whole creative direction as well as coming up with graphics and content to align with the branding across social channels (Instagram, Facebook, TikTok, LinkedIn). I also explored with eCommerce photography production as we did product shoots for BioBalance (hair are, skincare, sun care, and make-up lines) AcneVit (acne-prone moisturizing treatment line), and Lipojen (lip care line). In addition, we designed a eCommerce website from using Shopify to represent Göbekli’s brand, and to promote the various product lines we carry. Thus, with a short amount of time, we were able to successfully launch Göbekli’s shop on October 2020, which received positive reviews as many people had not heard of our products.

It was important for us to feature our customers with/or using Göbekli products via social media, as well as have our influencers (micro and macro) and affiliates further promote and showcase products through tutorials, reels, posts, and/or 24 hour story series.

More information about Göbekli’s shop here:

Göbekli Website

Göbekli Instagram

BioBalance North America Instagram

Client : CommonLuve

Role : Art Director, Designer

Category : Brand and Identity, Content Creation, Social Media, Web design, Small Business, Black Owned Business

Tools : Illustrator, Photoshop, LightRoom

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Goal :

To create the brand identity for Common Luve as well as content for their social media page (Instagram). The client expressed that CommonLuve is both a skin care and self care line that is simple, organic, affordable luxury, and values the integrity of individuals.

The CommonLuve product line consists of raw Shea Butter, whipped Cocoa Butter, and Black African Soap. Its Ingredients derive from West Africa, specifically Ghana and Nigeria, and are fresh, unrefined, and rich in texture — #HandmadeWithLuve from Mother Earth and with healing properties.

Target :

It is skincare for both women and men, as well as families with mothers and their children / infants.

Solution :

My approach for the identity was to first research about the history and find inspiration, then to create a logo or word mark that would best suit the CommonLuve brand. The primary colour for the brand is mauve since it is a neutral pale purple (a hue associated with ‘royalty’) with a grey tint. Secondary colours that would serve as accents are other shades of mauve and colours that represent the similar nature of calmness, tranquility, and boldness yet fun (blue, pink, olive, beige, etc). Afterwards, I designed a cohesive, layout grid system that would serve as a visual plan to organize content posts for Instagram. It contains templates as a guide and for future use, as well as edited high quality images to go along with the content (see process below).

More information about CommonLuve and shopping products here:

https://commonluve.com/

https://www.instagram.com/commonluve/?hl=en

Client : Post-secondary collaboration project

Collaborator : Shupeng Lui

Role : Art Director, Graphic Designer

Category : User Experience, User Interface, Illustration, Product Design

Tools : InVision, Adobe XD, Illustrator, Photoshop

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Goal :

The focus of this project was to create a compelling user interface experience, with a demographic of choice along with storytelling. The technological experience could be immersive or non-immersive — artificial intelligence (AI), augmented reality (AR), virtual reality (VR), or anything else that imposes a digital image on the user’s view of the world.

Target :

Millennials who want to travel through time and space. Marlon is the protagonist and user in the story where he trains for his very first mission to Mars, with the support of his mother and friends to guide him along the way.

Solution :

We decided to design a futuristic AR/VR experience app called, ‘VR Mars app’ with a mission to travel to Mars because we felt that it was the best method to showcase this idea and concept for ‘Journey to Mars’. We also created a video to document the development and storyline of our app, and to bring Marlon’s entire ambitious journey to life.

Client : Personal project

Role : Art Director, Graphic Designer

Category : Poster Design, Print

Tools : Illustrator, Photoshop

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Goal :

To create and develop a passion project (small or big), of any medium, materials, and dimension.

Solution :

To create a poster in any size that can be printed a mounted of the wall such as in a bedroom, or living room. “Do, or do not. There is no try” is a statement that I live by, and it serves to me as a mantra. I was at a time of an artist / designer block, during my post-undergraduate and feeling a lack of inspiration. It is also inspired by the infamous Yoda character from the Star Wars film, his response to Luke Skywalker.

Rationale

A reminder to do and go for all the things, goals, and dreams that your heart desires to fulfill, in order to discover your true purpose as a student on this life-long journey. And to do so with passion and full efforts, all or nothing at all. It is about action and movement; having self-discipline, taking the initiative, being proactive, making choices, knowing what you want, and showing up for yourself and others (no matter the circumstances). At the end of the day, words do not mean a thing, if they are not backed up by action. Most of all, this piece is about simply trusting and enjoying the process / whole experience of life because failure is inevitable, and actually teaches lessons of growth while building character. Essentially, there is no “right way” to do something — we are all just winging it, anyway, so always be your authentic self, and having faith and belief in self. Do not become indecisive, hesitant, or a procrastinator because that can lead to holding back and stagnancy.

Practice does not make perfect; perfection is a prison that stops you from taking action. Rather, practice makes improvement. So, it is always better to make mistakes and fail fast than to be afraid of failing or looking stupid, and to not do anything at all. Control what you can and let go of what you cannot. Everything is always impossible until you actually start, continue, complete, or share it— until you do it, now, today.

• 8.5” x 8.5” print

• 1584px x 396px (LinkedIn header image)

Print available for purchase here!

Client : Post-secondary project

Role : Graphic Designer

Category : Brand and Identity, Branding, Corporate, Book Publication, Print

Tools : Illustrator, Photoshop, InDesign

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Goal :

Janday Power Tools provides innovative precision power tools for professionals and amateurs that meet the highest standards in speed, precision, and durability. Janday understands the importance of quality. Janday employs leading industrial designers to design their products knowing that their customers are prepared to invest in their products.

Solution :

I created an entire Brand manual for Janday’s graphic standards and visual identity system that should be followed as guideline when implementing to applications.

Client : Contempo Media

Role : Art & Editorial Designer

Category : Book Publication

Tools : InDesign, Photoshop, Illustrator

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As an art intern for Contempo Media I took part in designing pages of their magazine publications: Sharp Magazine, S/ Magazine and The Book For Men. My tasks would be to design page layouts with pre-made templates in InDesign (through an accessible shared files folder), edit images (cropping, resizing, and changing resolution), image sourcing/research based on provided content features, make PDFs and apply images to presentation file, resize Instagram images, and send out emails to colleagues. Also, I participated in design meetings and contributed through note taking, inquiries, creative concepts and inputs.

I was able to hone my soft and hard skills while learning new ones. In a spacious, elegant, and minimalistic studio environment I was accompanied with amazing colleagues who were open to teach, and provided an interesting experience.

Sharp Men April Spring 2018 issue